This morning, I sat down and did something I’ve been avoiding for years—I wrote to three clients I may have offended with my poor communication.
When I first started Nassau Script Co., I was fueled by passion, excitement, and the desire to say “yes” to every opportunity that came my way. But what I didn’t realize then was how quickly that kind of approach can lead to burnout. Boundaries felt hard to set. I didn’t want to disappoint anyone, so instead of saying, “I’m at capacity,” or “I need more time,” I would freeze. And in the worst moments, I would disappear.
Ghosting clients wasn’t intentional or malicious—it was the result of fear, being overwhelmed, and a lack of the tools I needed to communicate clearly and confidently. But as time passed, the guilt stuck around. I’d think about those interactions and feel a pit in my stomach. I knew I had made mistakes, and I wanted to make it right.
So today, I sent the emails. I acknowledged where I dropped the ball. I didn’t make excuses. I simply owned it, apologized, and shared how I’ve grown since then.
And whether they choose to accept my apology or work with me again—that’s entirely up to them. The most important part was showing up with honesty and humility. Saying what needed to be said mattered to me.
Because the truth is: setting boundaries and communicating clearly isn’t just important—it’s essential.
Here’s what I’ve learned:
Boundaries are an act of respect—for myself and for my clients.
Clear communication builds trust, even when the answer is “not right now.”
Doing what I say I’ll do (or being transparent when I can’t) is the foundation of good service.
These days, I have systems in place to ensure my clients and I are always on the same page. I use email templates to confirm details, I set realistic timelines, and I’m honest about what I can take on. I’ve learned that saying “no” or “not yet” is better than saying “yes” and disappearing.
I share this not because I have it all figured out, but because I’m committed to doing better—and maybe, if you’ve been in a similar place, it will remind you that it’s never too late to make it right. I am so grateful for the opportunity to continue to grow this business. I do not take any client experience for granted!
Here’s to growth, accountability, and the power of pressing “send.”
Your turn:
Is there an email you’ve been avoiding? A conversation you know you need to have, but haven’t quite found the words for?
Take this as your gentle nudge. Growth doesn’t always look glamorous—sometimes it’s just hitting “send” on something honest.
If this post resonated with you, I’d love to hear about it. Drop a comment below or send me a message. Let’s normalize messing up and making amends.